What is a white label launchpad?
A white label launchpad is token sale infrastructure you run under your own brand, on your own domain, with settlement on-chain. You configure the raise, contributors connect a wallet on your site, and the smart contracts handle contributions, allocation, claims and refunds. The "white label" part means the launchpad carries your identity, not a vendor's, so the sale looks and feels like your product.
This is a different thing from the launchpads most people picture. The well-known launchpads are marketplaces: you apply for a slot, and if accepted your token is listed alongside others for one sale. A white label launchpad flips that. Instead of borrowing someone else's storefront for a day, you own the storefront. You keep the domain, the branding, the participant relationships and the ability to run the next sale whenever you want.
White label launchpad vs renting a launchpad slot: what is the difference?
The difference is ownership versus access. Renting a slot on a launchpad buys you one sale in front of that platform's audience, on its terms, with its branding around your token. A white label launchpad gives you the infrastructure itself: your own sale page, your data, your rules, and a stack you reuse for future raises, staking and airdrops.
Both have a place. A marketplace slot can be worth it for the reach of an established audience on a single launch. But you walk away with nothing reusable, and you compete for attention with every other project in the queue. With a white label launchpad you build an asset that compounds, and Saleium's optional Mirror Mode even lets you list on ChainGPT Pad for reach on top of running the sale yourself.
| Rented launchpad slot | White label launchpad | Custom build | |
|---|---|---|---|
| Brand and domain | Theirs | Yours | Yours |
| Reusable for future sales | No | Yes | Yes |
| Time to launch | Application cycle | Days | 2 to 4 months |
| Up-front cost | Listing terms | Monthly plan | $70k to $150k plus audit |
| Audited contracts | Theirs | Yes (CertiK) | You commission it |
| Reach | Their audience | Your audience (plus Mirror Mode) | Your audience |
How fast can you launch an IDO with a white label launchpad?
You can launch in days, because the hard parts already exist. The audited sale contracts, the contribution and claim flow, KYC and allowlist controls, and the multi-chain deployment are built and tested. You configure the sale parameters, connect your token, brand the page and go live. There is no contract to write and no audit cycle to wait through.
Compare that to building the same capability yourself. Crypto development cost guides put a full launchpad build at two to four months, with an additional one to three months for security testing and audit on more complex platforms. For most teams, the launch window matters more than the engineering exercise, and a self-serve platform turns a quarter of work into an afternoon of configuration.
What does a white label launchpad cost compared to custom development?
A white label launchpad costs a monthly plan plus a per-sale fee, where a custom build costs a large up-front engineering and audit spend. Industry estimates put a full custom crypto launchpad at roughly $70,000 to $150,000, above $200,000 once you add multi-chain support, with smart contract audits adding $10,000 to $40,000 on top. Some teams report total spend passing half a million dollars before the system is stable.
Saleium replaces that with self-serve plans from $0, up to $999 per month, and a flat 15% fee on funds raised that is written immutably into the contract at deploy. The economics invert: instead of paying six figures before you raise a dollar, you pay a small share only when a sale succeeds. For the full breakdown, see the build versus buy comparison and the deeper build vs custom decision guide.
What should a white label launchpad include?
A complete white label launchpad covers the full lifecycle of a raise, not just collecting funds. At minimum it should handle the public sale, eligibility, distribution and post-sale token mechanics, all on-chain and all under your brand. The modules that matter most are the sale engine, compliance controls, and the distribution tools that follow a successful raise.
- Public sale engine with contributions, oversubscription handling, allocation and on-chain refunds.
- KYC and allowlist controls that stay synced between the front end and the contract.
- A token claim portal so contributors claim their allocation safely after the sale.
- Token vesting for team, investor and sale allocations that should unlock over time.
- Staking and airdrop tools to keep holders engaged after listing.
- Multi-chain deployment so you launch where your community already is.
Is a white label launchpad safe?
A white label launchpad is safe when its contracts are audited and every step settles on-chain. The launchpad page is a convenience layer; the smart contracts are the source of truth for who contributed, what they are owed and when they can claim. If a platform only collects funds through a hosted form without on-chain settlement, you are trusting an operator, not a contract.
Saleium runs on CertiK-audited contracts, the same audited lineage behind ChainGPT Pad and its 50 IDOs. Compliance controls, US-person exclusion, KYC and geo-gating fail closed, meaning an ineligible wallet is blocked by the contract rather than merely hidden in the interface. Audited code plus fail-closed gates is what makes a self-serve sale trustworthy at scale.
How do you launch your IDO step by step?
Launching an IDO on a white label launchpad follows a short, repeatable path:
- Pick the chain your community and liquidity use, from the five supported EVM networks.
- Configure the sale: token, price, caps, contribution limits and the oversubscription rule.
- Set eligibility: KYC requirements, allowlist and any geo restrictions.
- Brand the sale page on your own domain.
- Deploy the audited sale contract and fund or connect your token.
- Open the sale, let contributions settle on-chain, then resolve allocations and refunds.
- Distribute via a claim portal, with vesting attached where allocations should unlock gradually.
Who should use a white label launchpad?
A white label launchpad fits any team that wants to own its raise rather than rent attention for a day. That includes projects running their first IDO who want a credible, branded sale, established projects launching a second token or a new product, and infrastructure or agency teams running sales for others. Because IDOs now make up the majority of public token sales, owning the rails for them is a durable advantage.
If your priority is reach for a single launch, a marketplace slot can still help, and Mirror Mode gives you both. But if you expect to raise, stake or airdrop more than once, the launchpad you control pays for itself quickly. See the customers behind the platform and the pricing to size it for your raise.